When the call came I was not so sure what to expect.  I accepted the invite from DMI to the 2017 SXSW event and now its time to get started.  The ride from the airport was an adventure.  Did everyone know  there is no UBER in Austin??  After some quick thinking, I caught a cab ride with 3 other attendees.  Did I mention en route to the Convention Center one of my cab mates commented she hates dairy?? Talk about awkward!!!!  The other cab mate works in marketing for USC Athletics.  She mentioned she is here at SXSW to attend crisis training for social media.  We had a few laughs talking about the USC Football program and its challenges.  I will admit she has a pretty cool job.

The dairy hating cab mate asked if any of us had any extra tickets or a floor she could crash on??  Again…..AWKWARD!!  All I can say is there are people everywhere, it’s raining, and I am super excited to get started.  Today I have a few seminars I plan to check out this afternoon.  I have my Starbucks in hand and now it’s time to get going.  Just need to find my map and figure our which way is North…….

It’s Official ~ I have a badge and a swag bag.