When we hear the word promotion, most think a “limited time offer” or “special item with this purchase”. But for dairy farmers, promotion means so much more. Each dairy farmer is required to pay into a promotion program. In Washington State, I pay into the Dairy Farmers of Washington. This group is responsible for promoting the goodness of all things dairy and telling the farmers’ story. The work this group does is amazing and so creative. The dairy farmers who milk cows in the Pacific Northwest truly benefit from the creativity and drive by this amazing group of 17.
I have attached an example of one of the coolest promotions to date. “Bessie on the Barge”.
Check out “This is Washington Dairy” from Dairy Farmers of Washington on Vimeo.
The video is available for your viewing pleasure at https://vimeo.com/253677947